Here's proof that newspapers will never be dead, despite threats posed by the internet. They'll just take different forms and be consumed for different reasons than today.
An Amish newspaper "The Budget" has stayed in business by focusing on a loyal audience of 20,000 Amish readers, and has actually shunned the internet in order to create a sense of exclusivity.
AP: As other newspapers increasingly shed staff and reduce the frequency of their print editions in the face of growing competition from the Internet, The Budget is plodding along comfortably in the recession.
Subscriptions, which cost $42 a year and account for most of the newspaper's revenue, have dropped by just a few hundred in the past year. Advertisers — who are mostly Amish — are not fleeing to the Internet. And plans are in the works to add a couple of reporters to The Budget's editorial staff of about a dozen people.
...
Amish newspapers provide a sort of social glue for the community, says Don Kraybill, a leading expert on the Amish. "They may not be able to worship together or collaborate together, but they can learn about each other through these newspapers," Kraybill explains.
The Budget has upside potential as well, given there are 227,000 people in their target Amish market.
There must be thousands of niche audiences across the US who would pay to receive a newspaper-style product. At the very leasr, "Classic" usually has a market within most product types. Also, there is an experience to be sold on top of the information you provide.
Hopefully struggling newspapers companies get their act together. Or at least learn how to get a decent-looking website running.
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