bing

Bing Wins Eye-Tracking Study vs. Google

For those interested in the search engine wars, particularly Bing vs. Google, then you might be interested in a recent usability study done by Catalyst in New York. While they used a statistically insignificant sample size of only 12 people (all who had been Google users beforehand), they did come out with some interesting anecdotal data.

First of all, 4 out of 12 actually said they preferred Bing, with the remaining 8 preferring Google, but apparently because Google was the search engine they were familiar with. Second of all, Bing was actually preferred on most metrics, with Google winning out simply because of familiarity. In terms of search relevance the two engines appear to have tied. Catalyst also studied which parts of the page caught users' attention and found that Bing appeared to get much more eye-time right where one would presumably want it, over the top search results.

Bing Keeps Ringing in the Market Share Through Second Week, Now 12 Percent

Research Reloaded: 

Microsoft's Bing market share continues to grow in its second week... the big question is, will the new users stick around once the ad campaign and novelty wear off?


 

Microsoft’s new search engine Bing had a strong showing in its second week, according to the latest comScore stats. You can see our analysis of Bing’s success in its first week here. Microsoft sites’ average daily penetration among U.S. searchers reached 16.7 percent during the work week of June 8-12, up 3 percentage points from the May 25-29 period (which was prior to Bing’s introduction) and up over 1 percentage point from its first week.

Microsoft’s share of search result pages in the U.S. increased to 12.1 percent during the period of June 8-12, which is also 3 percentage points above the pre-introduction work week of May 25-29, and up 1 percentage point from the week of June 2-6, 2009.

From: 
TechCrunch
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