Research Reloaded:
Interesting analysis from GigaOm on why the video startup Joost, started by Skype founders, has failed. Long story short: They hired too many people too early, made a mistake in having geographically separate management early on, didn't get Big Media onboard, and probably most importantly... took too long to realize that browser-based, not client-download-this-software-based, video was the future. The summary: They were a 1990's tech company in a 2009 world. Their trouble shows just what a challenge starting something new can be. These guys had the money, the big names, and a lot of early momentum. In any case, I'm sure Skype's brilliant founders will be up to something new in the not too far distant future. Anyways that's the end of this post.. back to watching Hulu...
Joost, a much-vaunted online video startup, today announced that it will offer a white-label video hosting platform, thus entering a crowded market littered with the carcasses of other failed video hosts. The company is also losing its famous chief executive, Mike Volpi, whom it’s replacing with Matt Zelesko, the current vice president of engineering. And it plans to cut a portion of its workforce — between about 70 of its remaining 90 employees, according to Advertising Age. It also shut down its office in the Netherlands.
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